For 40+ years, PRPRO Founder and President Barb Worcester has been leveraging her hotel trade magazine experience, media relationships, creative content skills, and hands-on hotel operations involvement to build Public Relations strategies that tell your story and drive prospects to your website, social channels and tradeshow booths.
PRPRO knows hospitality and its team has deep connections with the industry’s “who’s who” you want to do business with. Our Press Releases, Case Studies, Thought Leadership Articles, Media Buys, and E-Newsletters will attract attention, while our expanding Partner Network will supplement your PR effort with a Marketing Strategy, Website Content, and Digital/Print Advertising Creative.
If you need hotel or product photography or are hosting or attending an industry conference or tradeshow and want digital assets to support your social media and marketing campaigns, we aligned with a talented Videographer and Photographer to make you and your products shine!
"PRpro has done an outstanding job for SWAN. They are real professionals that understand the complexities of both the hotel business and the technology business. It is a hard combination to find in a PR firm."
Scott W. Anderson
"It's not often we get the luxury of working with public relations and marketing people who understand both our needs and the needs of the lodging industry. The PRpro team knows the business and how to work with hotel reporters and editors. They're thorough, professional and effective."
Ed Watkins
"The PRpro team includes some of the finest, most reputable and respected group of writers and reporters in the lodging industry."
Joe Kane
"It was important to me to work with a group of people who not only have knowledge about the hotel industry, the world of franchising and hospitality in general, but also are well regarded in their field and who possess many contacts. PRpro brings to the table a versatile group of people who understand the workings of the media and the field of public relations."
Steve Belmonte
"PRpro executives have deep industry experience and understand how the lodging trade press works. Because of this valuable background, they are able to work with us efficiently on various levels--telephone, email, mail, and in person at industry events. We recommend them."
Phil Hayward
"Being the hotel industry's most widely read Technology Publication, Hospitality Upgrade often has dealings with PR firms that don't have a clue regarding technology. PRpro understands the unique needs of the technology providers and are very professional, extremely competent and an absolute pleasure to work with."
Richard Siegel
“I've worked with Barb Worcester for nearly 20 years as an Editor of Hotel Management and as one of the industry's leading PRPROS. She is passionate about hospitality and knows how to leverage her contacts to get published results. If you want a want a PR agent who is deeply connected in hospitality, call PRPRO."
“Being the hotel industry’s most widely read Technology Publication, Hospitality Upgrade often has dealings with PR firms that don’t have a clue regarding technology. PRPRO understands the unique needs of the technology providers and are very professional, extremely competent and an absolute pleasure to work with.”
“Having great relationships with PR professionals is so very important—and Hotel Business is lucky to have that with Barb Worcester! Barb has worked closely with the team here for many years to ensure we’re up-to-date and informed about cutting-edge products, company announcements, and case studies that speak to the content we seek. She has a deep understanding of both PR and the hotel industry.”
"When it comes to PR, Barb Worcester is an industry icon. What makes PRPRO unique is more than four decades of experience: 10+ years working in hotels; 10+ years as a top hotel magazine editor; and 20+ years as a successful PR agent. She did a great job in helping us promote our first BITAC events, and I know she'll do a great job for you too."
"As the Editor of three industry publications, I have had the pleasure of working with Barb for the better part of two decades. She always advocates strongly for her clients and keeps in the know on what’s happening throughout the industry, particularly from a technology standpoint.”
“I’ve had the pleasure to work with Barb Worcester since the early 1990s when I was spearheading technology initiatives for Marriott International. I am thrilled to be working with her again, now with HCN. Her longevity in the industry and depth of knowledge about hotel technology is nearly impossible to find in a PR firm. There is no company better than PRPRO to help us showcase our new tech stack, especially leading up to HITEC and The Hospitality Show.”
Barb has managed the PR strategy for Meyer Jabara Hotels for eight years and we could not be any happier with her and the results she delivers. She works exclusively in hospitality and truly knows the ins and outs of the business.
“PRPRO has been a real asset for us at Maestro. They've helped us effectively educate the industry about the current PMS landscape. Analytics clearly indicate that our content is some of the most widely read in the industry. PRPRO consistently delivers solid results."
“Since partnering with PRPRO, we continue to hear ‘Nomadix is everywhere’ in both news coverage and advertising. Not only did PRPRO put us on the map, they were our guide throughout the whole process."
“Since 2009, I have had the pleasure of working with Barb on several occasions and have appreciated her unique ability to build lasting relationships and consistently get published our news and events. If you are looking for a well-respected, hospitality industry public relations and communications professional, I will always highly recommend PRPRO.”
“When it comes to PR in the Hospitality Sector, I highly recommend Barb Worcester and PRPRO. Barb’s ability to put people on the map is her superpower. She’s done it time and time again. Her long-standing experience and relationships in this space have been invaluable to the success of her clients, my company included.”
"It was important to me to work with a group of people who not only have knowledge about the hotel industry, the world of franchising and hospitality in general, but also are well regarded in their field and who possess many contacts. PRPRO brings to the table a versatile group of people who understand the workings of the media and the field of public relations."
“The PRPRO team includes some of the finest, most reputable and respected group of writers and reporters in the lodging industry.”
"PRPRO has been providing trade Public Relations services to Baymont Inns & Suites for several years. As veteran hotel journalists, this team spent decades making ‘our business, their business.’ Their proven writing skills and close media contacts command attention. From editorial coverage to private media events, we get it all - affordably - from PRPRO.”
